Advertisement in airport is the source to grab traveler’s attention

Nowadays airport advertising is the most common in use, where airport lobby, columns, ceilings are being used for marketing purpose. In today’s culture more than 80% people are using flight mode to journey hence domestic and interventional airports of a country has become the opportunity to use for hanging promotional hoardings for advertising purpose. This segment of outdoor advertising is now the very cost-effective and high rate consumer attracting way to promote the brands.

There are several ways to use airport campus for advertising purpose such as hoarding and backlit display, wrap and clings, billboards, WiFi, used in benches and shelter, baggage area, check-in area etc. All type of static and dynamic advertisement displays all kinds of people before and after their flights including business person, students and others. 

Benefits of Advertising in Airport authority

•  Specific target: It is the perception that public in airport campus belongs to a rich background and have standard of life hence they have no hitch to spend money. It becomes favorable for advertiser to increase the sale.
• Huge crowd: Airport is the place of huge footfall and in a day countless the crowd land and flies from one airport. Hence advertisement on such area impacts great than indoor or outdoor advertising.
• Captive visitors: Airport of every country is no men’s zone, means the insider cannot go out hence if the flight is delayed he has none other option to go back, in such case ads make them engaged to kill the time, creative and innovative ads  influence them too.
• International fliers: Airport is the only way to go out from the country and for tourist to land in other country for touring purpose. Ads on airport attract them and make them aware of the country’s trend, products and services.
• Cost-effective: this is a cost-effective way to grab attention of huge footfall and make them aware of brand and its uniqueness in print or digital format.

Airport advertising works 24 hours of 365 days to grab attention of huge footfall in a domestic or international airport. This is the best way to advertise in a highly secured area hence several digital marketing agencies are engaged in providing creating and publishing ads in transit, TDI is one of them which provides ad services in airport, Delhi Metro, media services and MAD too.