7 reasons to why small and medium business invest on airport advertising

Airport advertising isn’t a new concept but there is a need to educate businesses on this topic. The first thing is to understand is what makes airdromes the best place for marketing. Airports handle the traffic that is a notch above the traffic you can find at any other place.

Let’s discuss the factors that make airports the right place to market products and services

1. Traffic

Business people are always on the move and they use flights for travelling. Also, there are budget travelers going through low-cost airlines. So, you have a good number of people to see your advertisement.

2. Visibility

An air-traveler spends at least an hour at an airdrome to complete some formalities before boarding his flight and this extra time provides businesses an opportunity to show him what he could buy before he takes his flight. For example, he could souvenir for his loved ones. An airport advertising agency like tdiindia can give a better suggestion to you.

3. Maximum exposure

When it comes to exposure, you need to consider the clutter or distractions that could prevent viewers from focusing on your ads. At airports, there is no clutter. Air travelers are at peace of mind while completing their formalities. Also, airdromes have space marked for advertising. The kind of exposure you will get at an airdrome is difficult to find anywhere else.

4. Multiple options

An airport advertising company like tdiindia can suggest multiple options like scrolling displays, luggage push carts, freestanding baggage claim directories, stairway columns, plasma panels, gate wall wraps and state of the art LED. Availability of multiple options is an opportunity to find the best that gives expected results.

5. Higher conversion

Air travelers are decision makers and this is evident from the higher conversion the airdrome ads get. They are potential buyers, if you are able to present your business in the right manner. Whether you offer accommodation or transport, if you can relate your business to air travelers, you can generate leads from your airdrome ads.

6. Variety of audiences

As said earlier, people of all financial backgrounds and profession travel trough air. There are business people, executives, retired professionals and budget travelers. So, you have different types of buyers with different needs at one place. And they are interested in airport advertising. You shouldn’t miss this opportunity.

7. Global exposure

Air travelers can be divided between domestic and international. And you can also design ads keeping this difference in mind. In this way, you can become more specific in your targeting and approach. Your ads will appear more beneficial and they are likely to generate more leads in the long run.

Final thoughts

Advertising on airports isn’t a new concept but some businesses especially small and medium are averse to spending money on targeting air travelers. They are worried about investment and return. But little do they know that air travelers are potential buyers. Investment on airport advertising company gives huge return because airdromes never sleep. They are always bustling with activities.