5 innovative ideas for outdoor Advertising India

 

In today’s fast paced world, Outdoor advertising is ideal to connect with people. Since people are increasingly spending less time at home. It means that they are exposed to fewer traditional media, such as TV, radio, newspapers, and magazines. On the other hand, they are spending more time in travelling or at workstation with files. Outdoor advertising agency in India use innovative unique way to make the OOH advertisement appealing and purposeful. In respect of this 5 innovative ideas are as mentioned here:-

Street furniture advertisements

Even though use of street for outdoor advertisement purpose is not new but now outdoor advertising agency in India bring it to the next level. The distinctive depiction serves as both a signpost for the area and an eye-catcher for pedestrians. For instance, a chair in a public place might advertise chocolate. On a bright day, using beach chairs and umbrellas is another excellent option.

Stickers advertisements

Stickers are a very powerful and enjoyable marketing tool. With sticker advertising, you can be quite creative without spending a lot of money. It may resemble anything and stick to any surface, including walls, floors, sinks, and even doors and windows.

Transit advertisement

Everywhere people go out and have to wait, in such circumstances bus stops, train platforms, and taxi stands, have the excellent outdoor advertising potential. Outdoor advertising company in India endorses the opportunity to adverts to the commuters. A simple example would be to hang a banner at a bus stop or entirely cover trains with vinyl sticker ads. There are various ways to advertise in transit, billboards. Big and bold are billboards. Ads that are blatantly "right in your face" Everyone can see your brand there. Billboards can be used in a variety of inventive ways, and they frequently are.  You have the option to implement current and site-specific product offerings and deals thanks to digital billboards.

Car advertising

Advertising on a vehicle/car that is seen by everyone every day is known as vehicle advertising. The public is accustomed to seeing public transit buses, which act as mobile billboards for everything from television shows to law offices. Car/vehicle advertising is also a great outdoor advertising tool in which top of the car and its sideways are used for advertising purpose. Wherever it will go it will advertise the brand.

Wall advertising

The ideal place for advertising is on walls. With marketing, you have the same creative freedom as you do with building walls. To promote a company or brand, usually outdoor agency in India use posters, apply vinyl stickers, or even create a mural on walls.

 

In order to promote a brand not even in outdoor but through any medium, creativity matters a lot to make it impactful.  TDI INDIA is the India’s largest and most experienced premium transit and digital marketing expert, in this regards. It is well known for outdoor advertising along with airport and metro advertising in India. TDI INDIA provides exciting range of out of home advertising including mall activation, strategic planning, media buying and creative solutions.

A dive into out of home advertisement

 

Out of home (OOH) advertising is a form of advertising which catches customer’s attention outside their home. Through these ways of advertising, customers get to know about new launches and more about product while they are in transit. OOH advertising in India can placed at bus stand, metro station or airport and in form of hoarding, billboards, and pamphlet.

 In today’s time when people spend most of their hours outside the home, out of home advertising plays an effective role. People who are still not well versed with the social media, those who are far away from digital world, for them OOH advertising is a boon. Out of home advertising not only creates an immediate impact but comparative to others modes of advertising it is economic as well. However, location plays an important role for the success of out of home advertising. If the right audience is targeted then it helps companies a lot to promote their product.

Benefits of Out of home advertising

Brand Recognition: - This is one of the best low-priced mediums for brand recognition for any company. Compared to radio ads or other brand recognition campaigns, it is one of the least expensive mediums for brand awareness.

Disadvantages of out of home advertising

Limited Information: - Though OOH advertising in India is done on a large scale is result oriented as well but still there are some demerits with it like it just give basic details and fails to provide all information at one glance.

Effectiveness: -It cannot be measured if the outdoor advertising has created some impact on the sales or not. There are the chances that people are looking at it but with the absent mind. So, it becomes very difficult for OOH advertising agency to measure its effectiveness.

Contact information: - People look at the billboard, signs on vehicles and posters for a while. Therefore, it becomes very difficult to remember the contact information. On the other hand, ads placed on other social media platforms redirects customer to the company website and there they can have the complete information.

Digital out of home advertising

Over the period of time OOH advertising agencies have come up with the most creative strategies and eye-catching promotions. Digitalization of advertisement has upgraded the OOH advertising business. Digital screens have taken the place of billboards at many places like airport, offices, residential complexes, bus stand, metros etc.

DOOHA (Digital Out of home advertising) is now more engaging than print OOH because in DOOHA continuous animated images binds the customer with it for a while. It helps brands to get the data regarding playtime of their ads. Nowadays major countries and cities are focusing towards promoting their brands via DOOH advertisement.

The major advantage of DOOHA is the power of content. DOOH advertisement provides opportunity to present their content in the most creative and innovative way. Powerful content helps to impact the customer’s sentiment, values and beliefs. Therefore, DOOHA is now in trend and with the help of OOH advertising agency in India you can advertise your brand impressively.

TDI INDIA is one of the renowned names as largest premium transit and digital advertising company in India which provide accord of in-transit advertising solution such as airport, metro advertising and mobile services of out of home adverting.