Out of home (OOH) advertising is a
form of advertising which catches customer’s attention outside their home.
Through these ways of advertising, customers get to know about new launches and
more about product while they are in transit. OOH advertising in India can
placed at bus stand, metro station or airport and in form of hoarding,
billboards, and pamphlet.
In today’s time when people spend most of
their hours outside the home, out of home advertising plays an effective role.
People who are still not well versed with the social media, those who are far
away from digital world, for them OOH
advertising is a boon. Out of home advertising
not only creates an immediate impact but comparative to others modes of
advertising it is economic as well. However, location plays an important role
for the success of out of home advertising. If the right audience is targeted
then it helps companies a lot to promote their product.
Benefits of Out of home advertising
Brand Recognition: - This is one of the
best low-priced mediums for brand recognition for any company. Compared to
radio ads or other brand recognition campaigns, it is one of the least
expensive mediums for brand awareness.
Disadvantages of out of home advertising
Limited
Information: - Though OOH advertising in India is done on a large scale
is result oriented as well but still there are some demerits with it like it just
give basic details and fails to provide all information at one glance.
Effectiveness: -It cannot be measured
if the outdoor advertising has created some impact on the sales or not. There
are the chances that people are looking at it but with the absent mind. So, it
becomes very difficult for OOH advertising agency to measure its effectiveness.
Contact information: - People look at the
billboard, signs on vehicles and posters for a while. Therefore, it becomes
very difficult to remember the contact information. On the other hand, ads
placed on other social media platforms redirects customer to the company
website and there they can have the complete information.
Digital out of home advertising
Over the period of time OOH advertising agencies have come up with the
most creative strategies and eye-catching promotions. Digitalization of
advertisement has upgraded the OOH advertising business. Digital screens have
taken the place of billboards at many places like airport, offices, residential
complexes, bus stand, metros etc.
DOOHA (Digital Out of home advertising) is now more engaging than print OOH
because in DOOHA continuous animated images binds the customer with it for a
while. It helps brands to get the data regarding playtime of their ads. Nowadays
major countries and cities are focusing towards promoting their brands via DOOH
advertisement.
The major advantage of DOOHA is the power of content. DOOH advertisement
provides opportunity to present their content in the most creative and
innovative way. Powerful content helps to impact the customer’s sentiment,
values and beliefs. Therefore, DOOHA is now in trend and with the help of OOH advertising
agency in India you can advertise your brand impressively.
TDI INDIA is one of the renowned names as largest premium transit and
digital advertising company in India which provide accord of in-transit
advertising solution such as airport, metro advertising and mobile services of
out of home adverting.
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