If you are still deciding whether online
advertising is good for your business or is it just wastage of resources
without much success, then this article is surely for you. Internet Mobile Advertising is not just huge but also a promising
sector where you can invest. With the right media plan, you can surely reap
great benefits from it too. With more and more percentage of population in
India going internet savvy, the chances of catching your target customers
online, increases by a huge margin.
But before we get on with that, first let
us clear the doubts regarding online advertising in India and ad network. What
is online advertising? Online advertising is basically placing your advertisements
on the different web sites and portals that are thriving in the virtual world.
Advertisers usually place their ads on sites which are relevant to their
products or services or sites that has their target customers visiting
frequently.
What are ad networks? Ad networks basically
exist to bring together the advertisers and the publishers on realistic
platform where they get into a relationship that are mutually beneficial to all
the parties. While the advertisers get their products or services promoted and
make themselves available to their target customers, the publishers monetize
their web traffic by getting a commission, each time a click or impression
happens.
What are the benefits of Internet
Mobile Advertising when there are other media like television and print
available in the country? If you have noticed the trend over the recent few
years since the arrival of online advertising in India, the various forms of
online media are slowly taking an increasing percentage of the total ad spends.
According to some of the experts in this field, Indian ad network would soon
take a good 15-20% of the total advertising spends in India.
Any promotion campaign is launched with
defined objectives or assets. As an advertiser you should consider what exactly
do you want to accomplish from your promotion campaign? Are you targeting to
bring more sales for your product, create more traffic at your site, or are you
trying to create awareness of your brand? Once you firmly decide the goal of
your advertising campaign, you can figure out means, tools and techniques to
bring life to the objective of your campaign.
The reasons are simple. More people in the
country are getting in touch with internet and are increasingly using this
medium for different reasons. From professional reasons to personal, from
communication to entertainment, Indians are utilizing all that internet has to
offer and spend considerable time in the week as online. With people from not
just the metro cities, but also from the rural sectors, using internet, soon it
would not remain a feasible idea for Indian advertisers to avoid Internet
Mobile Advertising.
For more information visit us at www.tdiindia.com
