Metro Rail Emerging As a Key Advertising Medium to Reach Masses

If advertising is about capturing people’s attention and repetition, what better place to achieve the goal than investing in Metro Rail? “Advertising in metro rail offers unique opportunity to tap the middle and the upper-middle-class income group of the city”. It is one of the most sought-after platforms for brands to not just communicate with a large number of commuters directly but also achieve the target at faster rates. In terms of ROI and boosting brand awareness, the Metro Rail medium is second to none.

Why Advertising with Metro Rail? 

Digital screen advertising, metro pillar advertising, metro bridge panels advertising, metro train wrap advertising, inside trains advertising and metro stations/ platform advertising are some of the most effective advertising options with metro rail. Before you end up using this state-of-the-art advertising medium, here are a few reasons to strengthen your conviction. 

·        Vast Reach of Target Audience: This is a staggering number – more than 4 million people commute every day by Delhi Metro, hence the most effective way to capture the masses on the move. It is the largest network reaching Delhi and NCR region. The leading cities Delhi Metro connects include – Ghaziabad, Delhi, Noida, Faridabad, and Gurgaon.

·        Captive Audience and High Brand Recall: With a massive number of passengers commute by metro every day and spend somewhere around 10 – 15 minutes at the station and more time inside the train, they are hardly going to miss anything that spans their attention. This is a good brand recall medium.

·        Low Clutter Media: Even at stations that witness hordes of people switching lines with hardly any time to take a pause, advertisement running on large billboards and digital screens manage to capture attention. They are installed magnificently with aesthetic ambiance and superior visibility.

·        Low Spillover; Better ROI: In terms of Return on Investment or ROI, detriment with metro rail is only second to TV. Some of the key reasons for low spillover and better ROI are a captive audience, clutter-free, economical, segmentation of stations (owing to commuter profiles and catchment areas) and impactful environment.

·        Occupational & Social Economic Class Right Fitment for Delhi Metro:

Ø Age Group: This comprises 91% of travelers between the ages group of 19 – 50. These people are affluent decision-making TG.

Ø Occupation: More than 72% of commuters are salaried people. They are the prime TG.

Ø Education Levels: Urban dwellers (80% of metro commuters) are well-educated, hence make informed decisions.

Ø Socio-Economic: Around 89% of metro travelers belong to the upper and middle class.

When it comes to targeting a captive commuter or onlooker, look no beyond Delhi Metro advertising. Advertisements on Delhi Metro compel people through vibrant and innovative visual ads.

Airport Advertising – Spearhead Your Business Growth and Development

Whether you are watching TV at home or walking down the street or travelling by bus or taxi, advertising has incessantly confronted you. Billboards, bus wraps, window banners, taxi wraps and digital screens, advertisers leave no stone unturned to keep their target audience engaged. With out-of-home advertisement getting popular these days, regional and international airports seem to be the best places to reach out to and grab the attention of a highly-educated, upscale, affluent and discerning audience.

With the increase in airline passengers, airport advertising appears to be the best medium to target the preferred audience. Ads in the airport easily capture the attention of 3 of every 4 business travellers, whoread them. Business flyers, mainly, comprise top executives of companies or business owners, who travel quite frequently for work, while some even extend their trips for leisure; hence, airport advertising is the best way to approach these decision-makers.

Why Airport Advertising?

Airline and airport advertising is a recent phenomenon in the country. The country’s major airports like Delhi T3 Terminal, Bengaluru Airport, Mumbai Airport, and Chennai Airport provide unique and innovative opportunities to various businesses or advertisers to reach out to premium passengers. Similarly on the airline front, Spice Jet, Indigo Airlines, etc. comprise the large airline carriers in the country. When advertising in airports, you get assured maximum ROI, multiple advertising options, cost-effective investment, 24/ 7 service, and prolonged exposure.

With such a highly influential and receptive audience at the airport, all you have to do is to approach one reliable and trustworthy airport advertising company. Only an advertising agency with its team of high-skilled and adroit teams of professionals will carry out the challenging task of advertising and reaching out to a bigger audience. Some of the most important advertising options at airports that a renowned airport advertising agency offers are –

• Digital Advertising: The best way to keep the decision-makers engaged is to come up with some creative dynamic advertising ideas. And digital advertising certainly opens up many new options to reach out to target people. Be it digital ad screens, scroll screens or LED screens, digital advertising gives you a plethora of options and flexibility to change your message regularly, at the touch of a button. This further allows you to optimise your budget.
• Conveyer Belts: Increase the visibility at conveyor belts where the eye-catching large sized digital hoarding tends to grab attraction during the collection of baggage.
• Backlit Translites: One of the prominent advertising medium, used specifically for OOH advertising is highly effective to lure the attention of passers-by from airport.
• ScrollerTranslite: An electronic billboard which scrolls through the brand message from beginning to end is an innovative medium to grasp the focus on a particular brand.
• Frontlit Billboard: A unique and catchy prospects to gain maximum benefit is through this medium. As they happen to create first impression.

Considering the most affluent flyers, they spend an average of ninety minutes at the airport, what better way to spearhead your business growth than investing in airport advertising?