7 reasons to why airport advertising is ideal for startups

If you are looking for outdoor advertising then look no further than airport where you will get premium space at an affordable price; availability of targeted customers that will increase your ROI and round the clock working as airport traffic never stops.

Let’s check what makes airports the right place for marketing

1. Traffic

A feel of excitement grips air travelers. They are alert about their trip and excited to go by air. And this excitement makes them receptive to everything they see around and it includes the advertisements displayed in and around the airdrome. They consume every display ad to check whether the products displayed are of any use to them.

2. Affluent audience

There could be little doubt that air travelers are much affluent in comparison to others. They spend huge amounts on air-tickets and hotels. And they are ready to spend on products they find useful. Airport advertising is an opportunity to showcase what you offer to those high value customers that can buy your product at the first sight.

3. Brand value

Showing your product at an airport will add value to your brand. Your product will be displayed along with others that could be big national or international brands. Airport is associated with high-flying lifestyle and for this reason, brands they buy, get easy acceptance in markets.

4. Every inch matters

Every inch of display space in and around an airport is used for marketing. An experienced airport advertising company can easily find the right space that can accommodate your needs and that fits into your pocket. In this way, you will be able to target those high-flying customers that are also potential buyers for every brand.

5. Dynamism

At airports, it is digital advertising that allows flexibility of changing your message at regular intervals and with the touch of a button. In this way, you can keep your advertisement fresh all the time. Or change it according to season, occasion and reason. Changing advertisement will increase its relevance for the targeted customers.

6. Expansion to new marketplaces

Air travelers will take your brand message to other towns, cities and countries. They will popularize your brand by word of mouth. Ask your airport advertising agency to create a crisp ad that reflects your business in the letter and spirit. The viewers should be able to recall your brand whenever they see it on newspapers, magazines and in banner ads in market.

7. Cost saving

After advertising your brand at an airport, you won’t have to spend much money on newspaper ads or flyers. Showing your ad to air travelers is more than sufficient to get inroads into the targeted market. A good amount invested on targeting airports will save you plenty of money in the long run.

Conclusion

Airport is the right place for outdoor advertising because it provides space, traffic, liberty and assurance of high return on investment in a short time. And you can capture the space where you get more eyeballs and visibility.

7 reasons to why small and medium business invest on airport advertising

Airport advertising isn’t a new concept but there is a need to educate businesses on this topic. The first thing is to understand is what makes airdromes the best place for marketing. Airports handle the traffic that is a notch above the traffic you can find at any other place.

Let’s discuss the factors that make airports the right place to market products and services

1. Traffic

Business people are always on the move and they use flights for travelling. Also, there are budget travelers going through low-cost airlines. So, you have a good number of people to see your advertisement.

2. Visibility

An air-traveler spends at least an hour at an airdrome to complete some formalities before boarding his flight and this extra time provides businesses an opportunity to show him what he could buy before he takes his flight. For example, he could souvenir for his loved ones. An airport advertising agency like tdiindia can give a better suggestion to you.

3. Maximum exposure

When it comes to exposure, you need to consider the clutter or distractions that could prevent viewers from focusing on your ads. At airports, there is no clutter. Air travelers are at peace of mind while completing their formalities. Also, airdromes have space marked for advertising. The kind of exposure you will get at an airdrome is difficult to find anywhere else.

4. Multiple options

An airport advertising company like tdiindia can suggest multiple options like scrolling displays, luggage push carts, freestanding baggage claim directories, stairway columns, plasma panels, gate wall wraps and state of the art LED. Availability of multiple options is an opportunity to find the best that gives expected results.

5. Higher conversion

Air travelers are decision makers and this is evident from the higher conversion the airdrome ads get. They are potential buyers, if you are able to present your business in the right manner. Whether you offer accommodation or transport, if you can relate your business to air travelers, you can generate leads from your airdrome ads.

6. Variety of audiences

As said earlier, people of all financial backgrounds and profession travel trough air. There are business people, executives, retired professionals and budget travelers. So, you have different types of buyers with different needs at one place. And they are interested in airport advertising. You shouldn’t miss this opportunity.

7. Global exposure

Air travelers can be divided between domestic and international. And you can also design ads keeping this difference in mind. In this way, you can become more specific in your targeting and approach. Your ads will appear more beneficial and they are likely to generate more leads in the long run.

Final thoughts

Advertising on airports isn’t a new concept but some businesses especially small and medium are averse to spending money on targeting air travelers. They are worried about investment and return. But little do they know that air travelers are potential buyers. Investment on airport advertising company gives huge return because airdromes never sleep. They are always bustling with activities.