Chennai
Airport, is the largest TDI Airport Advertising Platform. The airport is the fourth busiest airport in India after Delhi, Mumbai and
Bangalore, with a count of 18,362,215 travellers handled in the year 2017.
It is
located about 15 kilometres southwest of the city centre and is the
international and domestic gateway to the city which is referred to as the
Detroit of South India.
Chennai Airport has some of the most in-demand sites in Airport
Advertising in India. The innovative sites are spread over the airport, both in
the indoors and outdoors of the terminal building. These attractive displays
make your brand reach the viewers in an eye-catchy way, resulting in a better
recall.
About
the City
Chennai,
is located on the Coromandel Coast off the Bay of Bengal. It is one of the
biggest cultural, economic and educational centres of India.
The
city is also recently rated as having the highest quality of life among Indian
cities ahead of other three metros, making it to have a unique demography with
people migrating in from all over India and the world.
Chennai
is home to many top companies from various industries with 47 companies in the
ET 500, the leading industries in Chennai include automobile, software
services, medical tourism, hardware manufacturing, financial services,
petrochemicals, textiles, and apparel. It accounts for 60% of India’s
automotive exports. It is also the 2nd largest exporter of software information
technology.
With
temples, beaches and centres of historical and cultural significance, including
the UNESCO Heritage Site of Mahabalipuram, Chennai is one of the most visited
cities in India. The city serves as the gateway to the southern part of India
with tourists landing in the city and starting their trip to the rest of the
region.
Thus,
targeting an audience in Chennai is targeting audiences from all over India,
and the world. This is what makes the city an advertising paradise.
Airport
Advertising Solutions
Backlit
Translites
Backlit Translites are graphic displays that
utilize a light source from behind the graphic to shine through the material
and ink to make the printing illuminate .Specifically designed for low-light or
nighttime exterior and interior advertisements, translites are naturally
eye-catching
Pole Kiosk
One of the most conventional means of outdoor advertising, - being used by clients for a long time now because of their
popularity and success. The biggest advantage of launching an ad campaign
through pole kiosks is that it provides good brand recall on customers' mind
space through repeated exposure of the brand message.
Product Displays
A product display box is placed especially to attract the
attention of customers who pass through the particular location. A sample
product is kept inside the box for display.
Since your product can be displayed , product display offers
high visibility. Products can also be mounted on a small podium with an LCD
continuously playing different TVCs.
Totem Displays
A signboard that attracts customers with high visibility,totem advertising is great for brand awareness.
Conveyer
Belt
Conveyor or luggage belt is an innovative medium of
engaging passengers' attention while they wait for their luggage to arrive. In
an age where the medium is as important as the message, innovative advertising
options like luggage belt helps a brand to creatively communicate with its
target audience.
The baggage claim area grabs eyeballs for premium
brand positioning - an opportunity you can leverage to your advantage.
Complementing innovativeness with effectiveness, luggage belt is an option that
a marketer surely can't miss!
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