Goa
Airport, the sole airport in the state located in Dabolim and operates as a
civil enclave in a military airbase named INS Hansa. It is 4 km from the
nearest city Vasco da Gama, 23 km from Margao, and about
30 km from the state capital Panjim. This relatively small state is situated on
the western coast of India, between the borders of Maharashtra and Karnataka,
and is better known to the world as a former Portuguese enclave on Indian soil.
Tourism is said to be the backbone of Goa’s economy.
It saw
annual traffic of travelers in 2019 growing at a rate of 18%. The growth rate
of traffic is one of the highest among airports in India. With the airport
registering the highest number of chartered flights, it brings the meaning of
affluent audiences to a whole new level. Goa
Airport Advertising is the most ideal way for impressing audiences from the
highest levels of social and economic strata.
The
state of Goa in India is famous for its beaches and places of worship, and
tourism is its primary industry. Tourism is generally focused on the coastal
areas of Goa. Foreign tourists, mostly from Europe, arrive in Goa in winter,
whilst the summer and monsoon seasons see mainly Indian tourists.
About
the city
Goa is
a prosperous state situated in West India, though the smallest state of India in
terms of extension, but the richest one in terms of GDP per capita. It was ranked
the 'best-placed State' by the "Eleventh Finance Commission" for its
infrastructure and ranked on top for the 'best quality of life' in India by the
National Commission on Population based on the 12 Indicators.
With
its scenic coasts and plains and strong infrastructure, Goa is the number one
tourist destination in the country, seeing a very high tourist movement from
all over the country, and the world. The airport is the best place to attract
large volumes of high spending tourists. The various types of tourism in Goa
include Beach Tourism, Adventure Tourism, Wildlife Tourism, Medical Tourism,
Pilgrimage Tourism, and Cultural Tourism.
Goa
has the highest urban population with the percentage of people living in the
urban areas being recorded at 49.76%. An urban population allows for unrestricted
innovations in the advertising campaigns.
Goa
being the richest state in the country has all the required facilities and
infrastructure for fast industrial development. Being visible in Goa works
wonders for your brand if you are looking for smooth operations and fast
growth. The prominent industries in the area include tourism, hospitality,
mining, pesticides, fertilizers, tires, tubes, footwear, chemicals,
pharmaceuticals, wheat products, textiles, and brewery products.
With
the announcement of the various SEZ (Special Economic Zones) in Goa, the place
is set to see higher industrial activity. Investing in Airport Advertising in Goa is investing in a
place that is set to provide opportunities of high growth for your brand.
Airport
Advertising Solutions
Billboards
Billboard advertising is effective for building brand
awareness and broadcasting your business (or product or campaign) to as many
people as possible. Billboards tend to have the highest number of views and
impressions when compared to other marketing methods and the Implementation of
a billboard ad provides effective reach and impact on viewers.
Backlit
Translites
Backlit Translites are graphic displays that
utilize a light source from behind the graphic to shine through the material
and ink to make the printing illuminate. Specifically designed for low-light or
nighttime exterior and interior advertisements, translites are naturally
eye-catching
Overhead
Gantry
Billboards which are fixed to an overhead structure
and span a road are known as gantry billboards. A double-sided gantry billboard
provides advertisers the option of communicating their brand message to either
side of the traffic. The size, prominence, and location of gantries make for impactful
viewing experience.
Conveyer
Belt
Conveyor or luggage belt is an innovative medium of
engaging passengers' attention while they wait for their luggage to arrive. In
an age where the medium is as important as the message, innovative advertising
options like luggage belt helps a brand to creatively communicate with its
target audience. The baggage claim area grabs eyeballs for premium brand
positioning - an opportunity you can leverage to your advantage. Complementing
innovativeness with effectiveness, a luggage belt is an option that a marketer
surely can't miss!
Product Displays
A product display box is placed specially to attract the
attention of customers who pass through the particular location. A sample
product is kept inside the box for display.
Since your product can be displayed, product display offers
high visibility. Products can also be mounted on a small podium with an LCD
continuously playing different TVCs.
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