Wednesday 2 May 2018

Why out of home advertising is essential for the business

Outdoor advertising is continuously growing in today’s scenario and being widely used by almost every small, middle and big sized entrepreneur to make the business’s competitive expansion. Apart from traditional print advertisement, the latest Ooh advertising technology offers the various unique marketing ways for advertisement purpose. The latest trend of outdoor marketing are as follows:
Geographical advertising
As the use of smartphones is growing hence marketing agencies have invented the new technology called location-based advertising to use these devices for marketing reasons. It’s a direct marketing technique where mobile phone’s locations are being used to alert its holder about nearby businesses’ offerings. By trapping the mobile location promotional Text messages are being sent to the devices and alert the holder about the discount, coupon and other exciting offers on the market.

Scope for small business to grow

Small or medium-sized businesses are vibrantly growing these days where anyone can start a business and become a supplier with a small amount but the fear of ‘No customer’ always present there in a SMEs mind so now digital advertising agencies in India give them the opportunity to become its member and sell overseas. By creating a global platform for suppliers it helps SME entrepreneurs to become the gold supplier and approach the buyers across the globe.

Virtual and Augmented Realty

VR and AR are the latest trends in outdoor advertising where social platforms like Facebook are being used to create and publish the uniquely memorable viral buzz for the business promotion. Google sky map, Layar, Lookator, spot crime are some most popular augmented reality instances used by Technical Giants like Google, Facebook, and apple for marketing purposes.

Growth of a business depends upon its marketing skills and promotion, and ads play major role in it to promote the brands and attract more viewers to be the company’s customers,  so if you are willing to promote your business outdoor then take assistance from digital advertising agency for this task and use latest digital outdoor marketing techniques for your business because Ooh advertising technologies are now most in demand and continuously growing to give the better and most innovative ways to advertise outdoor and on a digital platform like a smartphone, social media platforms etc too.

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